Novo Poder is a Spotify playlist that captures the essence of hip-hop culture. From 90s rap to today's trap, Novo Poder honors the avant-garde of hip-hop while bringing a contemporary feel with a touch of new musical talents.

The concept represented in the logo is that of an "echo," referencing the pioneers who paved the way for hip-hop in Brazil, whose voices still resonate today. To visually represent this idea, the typography was designed dynamically, with elements that expand and contract. The gothic typeface also nods to the past while maintaining a flexible and contemporary identity.